Structured Data & Schema Markup
Implement comprehensive schema markup (Organization, FAQ, HowTo, Product, Service) so AI engines can parse and cite your content accurately. This is the foundation of AI search visibility.
New Service — 2026
Get Found by AI — Not Just Google
ChatGPT, Gemini, Perplexity, and Google AI Overviews are the new search. If your business isn't optimized for AI-driven answers, you're invisible to a growing segment of your audience.
Get an AI Search AuditWhy AI Search Matters for Your Business
Search is changing faster than at any point in the past 20 years. AI is rewriting the rules of how people find businesses online.
40% of Gen Z Skips Google
A growing number of younger consumers use ChatGPT, TikTok, and AI assistants as their primary search tool instead of traditional search engines.
AI Overviews in 30%+ of Searches
Google AI Overviews now appear at the top of a significant portion of search results, pushing traditional organic listings further down the page.
Invisible to AI = Lost Customers
Businesses not optimized for AI search are missing out on a rapidly growing audience. When someone asks an AI about your industry and you're not mentioned, that lead goes to a competitor.
GEO vs AEO vs SEO — What's the Difference?
Three strategies, one goal: making sure your business is found no matter how people search. Here's how they compare.
SEO
Search Engine Optimization
Rank in Google's traditional organic results — the blue links. Focuses on keywords, backlinks, technical health, and content quality.
Goal: Appear on page one of Google organic results.
AEO
Answer Engine Optimization
Get cited in featured snippets, People Also Ask boxes, and Google AI Overviews. Structures content so search engines extract your answer directly.
Goal: Be the direct answer in search results.
GEO
Generative Engine Optimization
Get recommended and cited by AI chatbots and generative search tools like ChatGPT, Perplexity, Gemini, and Copilot. Focuses on entity authority, structured data, and third-party citations.
Goal: Be recommended when people ask AI about your industry.
You need all three. We build a unified strategy that covers traditional search, answer boxes, and AI-generated recommendations.
What We Do
Our AI search optimization service covers every aspect of making your business visible to generative AI engines.
Entity Optimization
Build and strengthen your brand's knowledge graph presence. We ensure consistent entity data (name, description, services, location) across the web so AI engines recognize your business as an authority.
Content Restructuring for AI Extraction
Reformat your existing content so AI can extract clear, citable answers. We use concise definitions, structured headings, summary paragraphs, and question-answer patterns that AI models prefer.
FAQ & HowTo Schema Implementation
Create and mark up FAQ and HowTo content that directly answers the questions your customers ask. These structured formats are heavily favoured by both Google AI Overviews and conversational AI tools.
Citation Building Across AI Training Sources
Get your business mentioned on authoritative sites that AI models reference during training and retrieval. We build citations on industry directories, knowledge bases, and high-authority Canadian publications.
AI Search Monitoring & Reporting
Track whether AI engines mention your business, what they say about you, and how your visibility compares to competitors. We provide monthly reports on your AI search presence across ChatGPT, Perplexity, and Gemini.
How AI Search Actually Works
Understanding how AI engines decide what to recommend is the first step to getting your business cited.
1
AI Retrieves from Authoritative Sources
Generative AI tools pull information from web pages, knowledge bases, and databases they trust. If your site has clear, well-structured answers, you're a candidate for citation.
2
Structured Data Helps AI Understand You
Schema markup, consistent entity data, and clear content hierarchy tell AI engines exactly what your business does, where you operate, and what topics you're an authority on.
3
Third-Party Citations Build Trust
When multiple trusted sources mention your business consistently, AI models gain confidence in recommending you. This is why citation building across authoritative sites matters.
4
Content Format Determines Extractability
AI engines prefer content that directly answers questions in concise, well-organized paragraphs. FAQ formats, definition-style writing, and step-by-step guides get cited more often than long-form prose alone.
Who Needs AI Search Optimization?
If any of these sound familiar, AI search optimization should be part of your strategy.
Losing Traffic to AI Overviews
Your organic traffic is declining because Google AI Overviews are answering queries before users click through to your site.
Not Mentioned by ChatGPT
When people ask ChatGPT or Perplexity about your industry in Canada, your business doesn't come up — but competitors do.
Targeting Informational Keywords
You rank for "how to" and "what is" queries that are now being answered directly by AI — reducing your click-through rates.
Future-Proofing Your SEO
You want to stay ahead of the curve and ensure your business is visible regardless of how search evolves over the next 5 years.
AI search optimization works best alongside traditional SEO.
Strong organic rankings feed AI engines. We combine GEO/AEO with proven SEO strategies so your business is visible everywhere people search.
Get an AI Search Audit
We'll check whether AI engines mention your business, analyse your structured data, review your entity presence, and give you a clear action plan to start showing up in AI-powered search results.
Request AI Search Audit Or explore our SEO services →